The sub-conscious (or unconscious) is the part of you that remains active even while your conscious self is asleep. It regulates all autonomic functioning such as breathing, heart beat, and digestion. It also regulates your habits, dreams, and much of your behaviour and reactions – in fact anything you do without really ‘thinking' about it. The sub-conscious is a resource of information, of causes of feelings, behaviours, and attitudes that are normally outside your conscious awareness. It is both a reservoir of unrecognized potential and the unwitting source of many problems.

Can you remember a time when you tried to recall someone's name and it wasn't forthcoming but hours later their name flashed into your mind, even though you were no longer consciously thinking about it? This is an example of your unconscious working for you. Many scientific insights, personal breakthroughs, and artistic inspirations occur in a similar way. Hypnotherapy harnesses the resources of your unconscious to generate the personal development you desire.